Marketing approval software without the process tax
Route campaign assets, ads and content to the right people for sign-off, collect feedback in one place, and keep a clean audit trail — without heavyweight enterprise tooling.
Free forever for 3 active approvals · 20-second setup
Approvals shouldn’t be the bottleneck
Marketing moves fast until an asset needs sign-off — then it stalls in email limbo. ApproveTrail gives every campaign asset a single link, clear approve/reject decisions, and a record you can point to when compliance or a stakeholder asks.
Everything you need to get sign-off
The core of a proofing platform, without the enterprise price tag.
Any campaign asset
Ads, landing page mockups, one-pagers, video, decks — all supported.
Route to stakeholders
Send to legal, brand and leadership at once; require each sign-off.
Feedback in one place
No more consolidating notes from five reply-all threads.
Live status
Know exactly what’s cleared and what’s blocking launch.
Audit trail
Time-stamped approvals for compliance and accountability.
Fast setup
No onboarding project — send your first approval in 20 seconds.
How it works
Three steps. No training required.
Upload the asset
Add the campaign creative or content that needs sign-off.
Add approvers
Route to stakeholders; each gets a secure link.
Launch when cleared
Ship the moment everyone approves — on the record.
Made for marketing teams
In-house marketers, growth teams and agencies use ApproveTrail to get campaign sign-off quickly without a bloated approval process.
Frequently asked questions
What is marketing approval software? +
Marketing approval software routes marketing assets — ads, content, campaigns — to stakeholders for approval, collects their decisions and comments, and tracks status and history in one place so launches aren’t held up by email.
Can I require sign-off from several people? +
Yes. Add every stakeholder who must approve; the asset is only marked approved once all of them have signed off, and you can see who’s still pending.
Is there an audit trail for compliance? +
Every action — who approved or rejected, with any comment, and when — is time-stamped and logged, giving you a defensible record.
How much does it cost? +
Free forever for 3 active approvals. Pro is £10/month for unlimited approvals, larger files and up to 50 approvers.
Explore ApproveTrail for your use case
Stop chasing approvals today
Set up your first approval in 20 seconds. Free forever for 3 active approvals.
Start free — no credit card